Art Walk Stoughton • Art Festival

 

 
 

I designed and organized the first annual art walk in Stoughton, Wisconsin which attracted more than 2500 visitors to the one-day event.

 
 

Many businesses and artists had their highest day of sales in the history of their small businesses as a result of the digital marketing strategy that included the website and social media. The current website has changed from my original design, so I have added examples below of print and video marketing pieces that were successful in the event’s promotion.

 
 

Testimonial

 
Susan’s energy and her passion for art led to an amazingly successful art event in our home town. She approached our small business to invite us to join the inaugural Art Walk Stoughton. We signed up, and over the months leading up to the event, she visited our shop several times – usually with a member of the press or a photographer in tow. Her marketing efforts led to us having the single highest day of store sales ever in five years of business. Her work ethic is second to none – and on top of all that talent is a really nice person!
— Ingrid McMasters, Owner, Spry Whimsy
 
 
 

Event Flyer + Map 2017

 
 
 

promotional video